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Expertise
Expertise
The disciplines interlock: strategy defines the demand, channels and content capture it, analytics makes it measurable. Hover an item for details.
PPC Strategy
I plan budgets, channel mix and bidding logic along margin, steering campaigns by target values rather than click prices.
SEA
Google and Bing Ads across markets: account structure, per-market keyword sets, ad testing and clean conversion attribution.
Paid Social
LinkedIn and Meta for B2B: audiences by role and industry, creative testing and lead quality over raw lead volume.
SEO / GEO
Technical SEO, information architecture and content prioritisation by search intent — international with a clean hreflang setup.
AI Visibility
Preparing content so AI assistants cite it correctly: structured data, clear entities and monitoring of mentions.
Marketing Automation
Building and maintaining nurture tracks, scoring and triggered emails — including hand-off points to sales.
CRM & Lead Management
Keeping leads traceable from first touch to close: data quality, status logic and closed-loop reporting.
Conversion Optimization
Deriving hypotheses from data and user behaviour, validating them with A/B tests and rolling out only solid winners.
Landing Page Strategy
Designing campaign pages: message matched to intent, short forms, fast loading and one clear goal per page.
Analytics & Reporting
Tracking concepts, GA4 and tag manager setups plus dashboards that support decisions instead of collecting numbers.
B2B Demand Generation
Building demand in long buying cycles: content per buying stage, multi-touch campaigns and close alignment with sales.
eCommerce
Interlocking product data, feeds and shopping campaigns, prioritising ranges by contribution margin.
Social Media Strategy
Defining channel roles and editorial planning, feeding topics from sales and search data, measuring impact against business goals.
Influencer Marketing
Selecting subject-matter voices, setting up collaborations with clear briefings and assessing their contribution to pipeline.
Brand Management
Keeping positioning, tone and appearance consistent across markets — without losing local nuance.
Agile Project Leadership (Scrum)
Running projects with agencies and internal teams in short cycles: clear priorities, visible progress, little overhead.