Profile

For more than 13 years I have run digital marketing for complex industrial products — international, across several markets and languages. My focus is performance: measurable demand rather than reach for its own sake.
13+Years experience

Digital & Performance Marketing

Automation · Hand tools · Industrial engineering

2+Years experience

Consulting

Chemicals & Pharmaceuticals

Background

Focus
International performance marketing strategies – SEA, SEO, GEO and AI visibility.
Approach
Data-driven, close to tracking, automation and analytics.
Markets
B2B and industrial, international across several countries and languages.
Education
Business studies with a focus on marketing.
Languages
German (native) · English (full professional).